PhD Admissions 2023-24 Open Now Don't Miss The Chance Apply Now And Guide Guideance From Our Experts
PhD in Marketing is a three to five-year full-time doctorate programme. This is a professional degree that intends to prepare students to teach and do research through a variety of courses focused on theoretical aspects of marketing.
Students will explore quantitative frameworks in marketing literature and build the skills needed to critique and evaluate current models in this course. Students have a strong emphasis on issues such as research design, measurement and scaling, and data collection.
Marketing models, statistics, research technique, marketing and public policy marketing theory, and other topics are covered in this discipline.
Admission to this programme will be determined by the candidate's performance on the entrance exam, which will be followed by a personal interview round performed by the college or university. Students must have a Master's degree in a relevant discipline from a recognised university in order to apply for this course.
I have information on PhD in Marketing tuition prices at Indian universities. Prepare to pay anywhere from a cool INR 50,000 and a snazzy INR 4,00,000 per year.
Once you've completed your PhD Marketing path, a world of opportunity awaits you, both within and outside India's borders. Consider becoming a Brand Mastermind, Market Guru, New Product Dynamo, Wise Lecturer, or even the Big Cheese of Marketing Communications. It might be Marketing Marvels, Management Maestros, or even Global Giants (also known as MNCs).
As a new PhD Marketing graduate, you can expect to earn between INR 200,000 and INR 100,000. But wait, because if you have some experience and a few hidden elements, you might be able to make a more lucrative offer.
Because the adventure isn't over yet. Consider yourself a research enthusiast: you, the lone wolf researcher, dropping revolutionary papers left and right. It doesn't end there; you could be on your way to a prestigious DSc (Doctor of Science) degree in the future.
The PhD in Marketing journey is a crazy ride that is yours to take, from tuition twirls to job whirls and even the potential to acquire that DSc crown.
The following table summarises the highlights of the PhD Marketing programme:
|Doctor of Philosophy in Marketing
|Hold a Master’s degree in a relevant discipline from a recognized university
|Average Annual Fees
|INR 50,000 to 4,00,000
|Brand Manager, Deputy Manager, e-Marketing Manager, Internet Marketing Manager, Market Research Analyst, Marketing Communications Leader, Marketing Executive, Marketing Executive, Marketing Manager, New Product Manager, Resident Marketing Executive, Teacher & Lecturer, Tell Caller/Telesales etc.
|Top Recruiting Areas
|Research & Educational Institutes, Accenture in India, Print venue, Basil Lifecare Pvt. Limited, DHTC Logistics Limited, Daimler India Commercial Vehicles Pvt. Limited, and Raymond Limited etc.
|Average Annual Salary
|INR 2,00,000 to 10,00,000
The following information and facts concerning the PhD Marketing programme are provided.
The pursuit of a PhD in Marketing will be determined by each individual's aims and goals. Some of the advantages and benefits of doing a PhD Marketing degree programme are as follows:
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D.B.F. Dayanand College of Arts and Science was established on June 17th, 1940 in Solapur, Maharashtra. It was created by a New Delhi-based organisation named the DAV College Trust and Management Society. In order to commemorate the victory of the Arya Samaj Movement over the Nizam of Hyderabad in the Marathwada Mukti Sangram, they built this college.View Details
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Mithibai College of Arts, Chauhan Institute of Science, and Amrutben Jivanlal College of Commerce and Economics are all affiliated with the University of Mumbai. This college offers courses leading to bachelor's and master's degrees in the arts, sciences, and business.View Details
A student must be eligible to pursue a specific course. The following are the eligibility requirements for the PhD in Marketing programme:
Students should bear the following aspects in mind when applying for admission to the best PhD Marketing college:
The PhD Marketing Admission Process may differ depending on the norms and regulations of the respective university. Some universities admit students to PhD Marketing programmes depending on their performance in the master's degree programme. Some of the best Indian colleges choose to admit competent individuals through entrance tests.
The admission procedures used in Indian universities for admission to PhD Marketing programmes are outlined below.
Universities offering PhD Marketing programmes allow admission to students based on their graduation level grades in merit-based admission.
The steps for entrance-based admission are as follows:
There are numerous national and state-level entrance tests to take in order to get admitted to the PhD Marketing programme. Some of the most popular PhD Marketing entry tests are listed here.
The application dates, exam dates, and exam mode for the aforementioned exams are listed in the table below.
|August 30, 2022
|February 4, 2023
|March 2023 - April 2023
|18 Jan 2023
|10 March 2023
Although the PhD in Marketing programme curricula varies each college, it often comprises of some common core courses from which students can choose based on their interests.
The following table lists the common subjects that are included in the organised PhD Marketing Management syllabus:
|Brand and Product Management
|Reading Seminar in advertising management
|Theories in Consumer Behaviour
|Supply Chain Management
|Advances in Retail Management
|Marketing and Public policy
A candidate with a degree in this discipline can select from a variety of employment. They will find it simple to work for the government, corporate organisations, and a variety of other sectors. They can also choose to teach in colleges or universities as a professor or lecturer.
The following are some of the most popular PhD Marketing job profiles and career possibilities after completing the course:
|Average Annual Salary
|The responsibilities of a Lecturer & Teacher includes developing curricula and delivering course material, conducting research, fieldwork, and investigations, writing up reports, publishing research, delivering presentations, networking with others in the field, travelling to other universities or academic settings participating in learning opportunities and gain experience, to participating in committee, departmental, and faculty meetings, to providing training and mentoring to teaching assistants and junior lecturers.
|A Marketing Manager's responsibilities are to develop, implement and execute strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones and their day-to-day tasks include managing and coordinating marketing and creative staff, leading market research efforts to uncover the viability of current and existing products or services, and liaising with media organizations and advertising agencies.
|New Product Manager
|The Product Manager's job duties are to determine customers' needs and desires by specifying the research needed to obtain market information, to recommend the nature and scope of present and future product lines by reviewing product specifications and requirements and to appraise new product ideas and/or product or packaging changes.
|A brand manager's responsibilities are to create and design promotional activities to drive the desired message for an organization’s service or product. Their duties can include advertising, creating promotions, and generating marketing campaigns.
|A Deputy Manager is also known as an assistant manager who works closely with the manager and helps him to develop, coordinate and plan projects and programs. The duties or responsibilities of deputy managers vary depending on where they work.
PhD is a doctorate level degree and the highest educational degree that may be obtained in the country. After earning a PhD in marketing, most people do not continue their education.
Employability is high, and graduates get hired soon after finishing their degrees in high-paying job profiles. There is no end to learning and knowing with this knowledge.