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Doctor of Philosophy (PhD) in Marketing Management Admission, Top Colleges, Syllabus, Scope and Salary 2023

Doctor of Philosophy (PhD) in Marketing Management Admission, Top Colleges, Syllabus, Scope and Salary 2023

Doctor of Philosophy (PhD) in Marketing Management Admission, Top Colleges, Syllabus, Scope and Salary 2023

PhD in Marketing is a three to five-year full-time doctorate programme. This is a professional degree that intends to prepare students to teach and do research through a variety of courses focused on theoretical aspects of marketing.

Students will explore quantitative frameworks in marketing literature and build the skills needed to critique and evaluate current models in this course. Students have a strong emphasis on issues such as research design, measurement and scaling, and data collection.

Marketing models, statistics, research technique, marketing and public policy marketing theory, and other topics are covered in this discipline.

Admission to this programme will be determined by the candidate's performance on the entrance exam, which will be followed by a personal interview round performed by the college or university. Students must have a Master's degree in a relevant discipline from a recognised university in order to apply for this course.

I have information on PhD in Marketing tuition prices at Indian universities. Prepare to pay anywhere from a cool INR 50,000 and a snazzy INR 4,00,000 per year.

Once you've completed your PhD Marketing path, a world of opportunity awaits you, both within and outside India's borders. Consider becoming a Brand Mastermind, Market Guru, New Product Dynamo, Wise Lecturer, or even the Big Cheese of Marketing Communications. It might be Marketing Marvels, Management Maestros, or even Global Giants (also known as MNCs).

As a new PhD Marketing graduate, you can expect to earn between INR 200,000 and INR 100,000. But wait, because if you have some experience and a few hidden elements, you might be able to make a more lucrative offer.

Because the adventure isn't over yet. Consider yourself a research enthusiast: you, the lone wolf researcher, dropping revolutionary papers left and right. It doesn't end there; you could be on your way to a prestigious DSc (Doctor of Science) degree in the future.

The PhD in Marketing journey is a crazy ride that is yours to take, from tuition twirls to job whirls and even the potential to acquire that DSc crown.

PhD In Marketing Management: Course Highlights

The following table summarises the highlights of the PhD Marketing programme:

Course PhD Marketing
Full form Doctor of Philosophy in Marketing
Level Doctorate
Duration 3 Years
Eligibility Criteria Hold a Master’s degree in a relevant discipline from a recognized university
Admission Process Merit-based/Entrance exam
Average Annual Fees INR 50,000 to 4,00,000
Job Positions Brand Manager, Deputy Manager, e-Marketing Manager, Internet Marketing Manager, Market Research Analyst, Marketing Communications Leader, Marketing Executive, Marketing Executive, Marketing Manager, New Product Manager, Resident Marketing Executive, Teacher & Lecturer, Tell Caller/Telesales etc.  
Top Recruiting Areas Research & Educational Institutes, Accenture in India, Print venue, Basil Lifecare Pvt. Limited, DHTC Logistics Limited, Daimler India Commercial Vehicles Pvt. Limited, and Raymond Limited etc. 
Average Annual Salary INR 2,00,000 to 10,00,000

Ph.D. in Marketing Management: What is it about?

The following information and facts concerning the PhD Marketing programme are provided.

  • This programme aims to help students become active members of the academic community.
  • This course focuses on computer-assisted multivariate statistical analysis, teaching students statistical techniques such as data reduction, classification, and hypothesis testing.
  • This course delves into the growing topic of behavioural marketing.
  • Students will learn how to compile data using various technologies in this course, allowing them to overcome statistical challenges that arise when tracking consumer activity.
  • Microeconomics, consumer behaviour, and data analysis are some of the main courses that students might study in PhD Marketing courses.

Why study PhD in Marketing Management?

The pursuit of a PhD in Marketing will be determined by each individual's aims and goals. Some of the advantages and benefits of doing a PhD Marketing degree programme are as follows:

  • This programme requires a significant time and financial investment; your dedication will be rewarded as you pick between several potential career choices.
  • As a result, you will be responsible for preparing the next generation of marketers; those who will work in marketing or pursue a doctorate, and it is a rewarding opportunity for students who are passionate about marketing and sharing their knowledge with others.
  • A PhD Marketing study also prepares you for a research job in non-profit organisations, government agencies, and the commercial sector if you prefer to specialise on highly advanced market research and survey analysis.
  • Positions in this profession offer less flexibility in terms of research, but pay significantly more than academic jobs.
  • As a top-level marketing researcher, you'll satisfy your natural curiosity about any marketing topic, such as target demographics, social influence, and consumer behaviour, and you'll influence the actions of other researchers, marketers, consumers, and policymakers, as well as advance the field of marketing as a whole.

List of Top 10 Phd In Marketing Management Colleges

Delhi School of Management, Delhi

Delhi School of Management, Delhi

  • 011 2729 6203
  • Delhi Technological University, Shahbad Daulatpur, Main Bawana Road, Delhi, 110042

A business school is the Delhi School of Management in India. The Delhi Technological University includes it. One MBA programme is designed for regular students, and the other is for executives. They also provide doctoral degrees.

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Rajarshi Shahu College Logo

Indira Institute of Management, Pune

  • 020 67103904
  • 85/5 A, Tapasya ,New Mumbai Pune Highway, Tathawade, Pune - 411033

Similar to the Shree Chanakya Education Society's primary school, the Indira Institute of Management is located in Pune. IIMP is a separate institution—sort of a group—but it is also a part of Savitribai Phule Pune University. This university offers two degree programmes: one for a master's degree (MBA) and one for a bachelor's degree (BBA). These two applications are both linked to SPPU.

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Ramniranjan Jhunjhunwala College

Ramniranjan Jhunjhunwala College, Mumbai

  • 022 2515 1763
  • Station Road Opposite Ghatkopar Railway Station, Ghatkopar West, Mumbai, Maharashtra 400086

In Ghatkopar, Mumbai, India, there is a college called Ramniranjan Jhunjhunwala College. It began in 1963 and is related to the University of Mumbai.

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mgkvp logo

DBF Dayanand College of Arts and Science, Solapur

  • 0217 232 3193
  • Solapur Bypass Road Bhavani Peth, Dayanand Nagar, Solapur, Maharashtra 413002

D.B.F. Dayanand College of Arts and Science was established on June 17th, 1940 in Solapur, Maharashtra. It was created by a New Delhi-based organisation named the DAV College Trust and Management Society. In order to commemorate the victory of the Arya Samaj Movement over the Nizam of Hyderabad in the Marathwada Mukti Sangram, they built this college.

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Sri Venkateswara College, Delhi

Sri Venkateswara College, Delhi

  • 1800 180 5522
  • Moti Bagh II, Dhaula Kuan Enclave I, Dhaula Kuan, New Delhi, Delhi 110021

The University of Delhi includes Sri Venkateswara College. It was developed in India's New Delhi in 1961. It is managed by the Tirumala Tirupati Devasthanams and the UGC, and it awards degrees that have been endorsed by the University of Delhi.

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dayanand vedic college logo

S K Somaiya College, Mumbai

  • +912267169601
  • SOMAIYA COLLEGE OF ARTS, SCIENCE & COMMERCE, VIDYAVIHAR, MUMBAI- 400077

The large, lush campus of Somaiya Vidyavihar, home to 34 different schools, is well known. These institutions impart a wide range of knowledge, including Sanskrit, Buddhism, business, engineering, and more. The credentials of Somaiya are highly known all over the world.

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Jaypee Institute of Information Technology

Jaypee Institute of Information Technology, Noida

JIIT boasts a cutting-edge campus that is environmentally friendly. The Academic Block, Business School and Research Block, Faculty Residences, Student Hostels, and Annapurna all have smart buildings with Wi-Fi.

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Holy Cross College

Holy Cross College, Tiruchirappalli

  • 099448 38389
  • back side of Chennai silks, Madurai Rd, Tharanallur, Theppakulam, Tiruchirappalli, Tamil Nadu 620002

Tiruchirappalli's Holy Cross College is a women's college in Tamil Nadu, India. It's unique since the University Grants Commission rates it highly!

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Birla Institute of Technology, Mesra, Ranchi

Birla Institute of Technology, Mesra, Ranchi

In Ranchi, Jharkhand, India, there is a technical college called the Birla Institute of Technology, Mesra. B. M. Birla, a businessman from Mesra, Ranchi, founded it in 1955. Later, G. P. Birla oversaw the school, and today C. K. Birla serves as the board of governors' chairman.

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Mithibai College

Mithibai College, Mumbai

  • 022 4233 9000
  • Bhaktivedanta Swami Marg, Gulmohar Road, Suvarna Nagar, Vile Parle (W), Mumbai, Maharashtra 400056

Mithibai College of Arts, Chauhan Institute of Science, and Amrutben Jivanlal College of Commerce and Economics are all affiliated with the University of Mumbai. This college offers courses leading to bachelor's and master's degrees in the arts, sciences, and business.

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Eligibility for Ph.D. in Marketing Management

A student must be eligible to pursue a specific course. The following are the eligibility requirements for the PhD in Marketing programme:

  • The student must get a Master's or MPhil degree in Marketing.
  • He or she must have at least 60% of the total marks from any recognised university.
  • The primary prerequisite for admission to this programme is to achieve cut-off marks in the entrance examination.
  • Students must also perform well in the Personal Interview stage.

How To Get Admission In A Good PhD Marketing Management

Students should bear the following aspects in mind when applying for admission to the best PhD Marketing college:

  • The college selects candidates using entrance examinations, which are followed by interviews.
  • To get into a good institution for a PhD Marketing programme, taking the UGC NET exam is the best way to go, and certain colleges' UGC NET is also a good way to go.
  • There are a few private institutes that offer the course and admit students based on their performance in a relevant admission exam followed by a round of Personal Interview.
  • Candidates must perform well in the respective entrance tests to gain admission to a good college for the PhD Marketing degree.
  • Candidates must devote time and effort to the entrance exam and be prepared for a personal interview round.
  • They must be well-versed in their study topic in order to impress the interview panel with their research concept.

PhD in Marketing Management Admission Process

The PhD Marketing Admission Process may differ depending on the norms and regulations of the respective university. Some universities admit students to PhD Marketing programmes depending on their performance in the master's degree programme. Some of the best Indian colleges choose to admit competent individuals through entrance tests.

The admission procedures used in Indian universities for admission to PhD Marketing programmes are outlined below.

Merit-based admission

Universities offering PhD Marketing programmes allow admission to students based on their graduation level grades in merit-based admission.

Entrance-Based Admission

The steps for entrance-based admission are as follows:

  • Registration:Students must register for the entrance exam by submitting their email address, mobile number, and password, after which they will be assigned a login id.
  • Filling up of application form:Candidates must correctly input the essential information while creating a login id.
  • Uploading of documents:Candidates must upload the appropriate papers in this phase, such as a photograph, signature, identification proof, Class 10 and 12 certificates, a Bachelor's degree, a Master's degree, and so on.
  • Application Fee:After uploading the required documents, students must pay the application cost online.
  • Issuing of Admit Card:The admission authority will issue admit cards to eligible students based on the information given by the candidates.
  • Entrance Examination:Exam dates will be published by various conducting authorities after receiving the admission card. Candidates must take and pass an entrance exam in order to be admitted.
  • Declaration of Result:In the last stage, admission authorities will announce the results of the entrance exam they took.
  • Enrolment:Successful candidates will subsequently be assigned places at their chosen institutes.

PhD in Marketing Management Entrance Exams

There are numerous national and state-level entrance tests to take in order to get admitted to the PhD Marketing programme. Some of the most popular PhD Marketing entry tests are listed here.

  • GATE:GATE is a national-level exam administered jointly by the Indian Institute of Science and the Indian Institutes of Technology to choose applicants for PhD degree employment or lectureships in Indian universities and colleges.
  • UGC NET:This exam is administered by the National Testing Agency on behalf of the University Grants Commission. Admission to the various PhD level courses is provided to qualified candidates. This test is also used to determine eligibility for JRF or Assistant Professor positions in colleges and institutions.

The application dates, exam dates, and exam mode for the aforementioned exams are listed in the table below.

Exam Name Application Period Exam Date Exam Mode
GATE August 30, 2022 February 4, 2023 Online
CSIR NET March 2023 - April 2023 June 2023 Online
ICMR JRF June 2023 July 2023 Online
UGC NET 18 Jan 2023 10 March 2023 Online

Ph.D. in Marketing Management: Syllabus and Course Description

Although the PhD in Marketing programme curricula varies each college, it often comprises of some common core courses from which students can choose based on their interests.

The following table lists the common subjects that are included in the organised PhD Marketing Management syllabus:

SEMESTER 1 SEMESTER 2
Marketing Models Brand and Product Management
Marketing Models Reading Seminar in advertising management
Theories in Consumer Behaviour Supply Chain Management
Advances in Retail Management Marketing and Public policy
Research Methodology Statistics

Ph.D. in Marketing Management: Job Prospects and Career Options

A candidate with a degree in this discipline can select from a variety of employment. They will find it simple to work for the government, corporate organisations, and a variety of other sectors. They can also choose to teach in colleges or universities as a professor or lecturer.

  • PhD Marketing graduates can find work in academic institutions as well as high-level research and development jobs in industry and other organisations.
  • PhD holders in marketing seek roles as Professors, Brand Managers, Marketing Managers, Marketing Executives, Deputy Managers, and so on.

The following are some of the most popular PhD Marketing job profiles and career possibilities after completing the course:

Job Profile Job Description Average Annual Salary
Teacher/Lecturer The responsibilities of a Lecturer & Teacher includes developing curricula and delivering course material, conducting research, fieldwork, and investigations, writing up reports, publishing research, delivering presentations, networking with others in the field, travelling to other universities or academic settings participating in learning opportunities and gain experience, to participating in committee, departmental, and faculty meetings, to providing training and mentoring to teaching assistants and junior lecturers. INR 3,33,000
Marketing Manager A Marketing Manager's responsibilities are to develop, implement and execute strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones and their day-to-day tasks include managing and coordinating marketing and creative staff, leading market research efforts to uncover the viability of current and existing products or services, and liaising with media organizations and advertising agencies. INR 4,13,000
New Product Manager The Product Manager's job duties are to determine customers' needs and desires by specifying the research needed to obtain market information, to recommend the nature and scope of present and future product lines by reviewing product specifications and requirements and to appraise new product ideas and/or product or packaging changes. INR 8,64,000
Brand Manager   A brand manager's responsibilities are to create and design promotional activities to drive the desired message for an organization’s service or product. Their duties can include advertising, creating promotions, and generating marketing campaigns. INR 3,50,000
Deputy Manager A Deputy Manager is also known as an assistant manager who works closely with the manager and helps him to develop, coordinate and plan projects and programs. The duties or responsibilities of deputy managers vary depending on where they work. INR 5,60,000

PhD in Marketing Management Scope

PhD is a doctorate level degree and the highest educational degree that may be obtained in the country. After earning a PhD in marketing, most people do not continue their education.

Employability is high, and graduates get hired soon after finishing their degrees in high-paying job profiles. There is no end to learning and knowing with this knowledge.

  • They have teaching jobs at colleges/universities after completing this programme and passing the UGC-NET exam, which is essential to become a permanent lecturer.
  • Brand Manager, Market Research Analyst, New Product Manager, Teacher & Lecturer, Marketing Executive, Resident Marketing Executive, Marketing Manager, and other positions are available.
  • A DSc (Doctor of Science) degree in any comparable discipline is also an option for students.
  • A PhD Marketing degree can work in a variety of government and private organisations after having sufficient expertise in the associated subject.
  • After completing your PhD, you will be qualified for a lecturer position in Marketing as well as teaching in colleges and universities that use UGC scales.